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Is GOP ready to welcome black people?

11/21/2014, 10:43 a.m.
Since the Republicans takeover of Congress on Nov. 4, I have received numerous emails and phone calls from friends who …

Since the Republicans takeover of Congress on Nov. 4, I have received numerous emails and phone calls from friends who are Democrats indicating that they are ready to join the Republican Party.

I am not quite sure the Republican Party is ready to receive them.

The common theme sounded by the callers was that they were never so much in love with the Democrats. Rather, Republicans made it clear there was no room for them in the party.

This goes to what I have written about in the past: It doesn’t matter how much a person agrees with you if they feel like you don’t care about them, or that you don’t want them to join your group.

When you see Republicans or Republican events on TV, you see a crowd of nothing but White faces in the audience.  Because of these optics, many Black people feel that the party has absolutely no interest in Black people being involved in their events.

Republicans and Black people agree on the need to address the high unemployment within our community. Republicans and Black people agree on the need to promote more opportunities for Black entrepreneurs, noting that under President Obama, SBA loans are almost nonexistent and federal procurement opportunities have all but dried up. Republicans and Black people agree on the need to promote school choice and vouchers for those who are stuck in nonperforming schools. Republicans and Black people are united in their opposition to President Obama’s pro-homosexual agenda and amnesty for illegal immigrants.

But Republicans have not taken advantage of what they have in common with African-Americans. Instead, they have given the spotlight to Black people who run away from their race and serve as nothing but official mouthpieces for the party. These characters have no ties to the Black community. They use incendiary rhetoric that alienate Black people rather than win them over.

The party must also stop hiring Democrats as their consultants for their campaigns. Just look at what happened in the Mississippi senate and Illinois governor’s races. Each campaign spent more money with Black Democrats than they did with Black Republicans. I challenge you to name me one instance in which a Democrat ever hired a Black Republican to work on, or to be a consultant for, one of their campaigns.  It doesn’t happen.

If you don’t take care of known Republicans, why would people in their right minds stick their neck out and publicly associate themselves with the Republican Party? Republicans have no appreciation for the pitfalls of Black people being publicly aligned with them. Businessmen lose contracts, preachers lose members and students are ridiculed.

If the GOP wants Black people to publicly associate with them, what are they prepared to do to protect them from their liberal detractors? 

My advice to Republicans: Treat Black people like you treat your White Republican friends.  When you need consultants, you pick up the phone and call your White friends and direct business opportunities to them. Why is it that this doesn’t happen to Black Republicans?

When you are looking for staffers, you call your friends from the country club to get recommendations.  When was the last time you called a black person for recommendations for a job opening?

When you are looking for someone to create your website, you call one of your lobbyist friends.  Have you ever aggressively sought a black vendor to provide any type of professional services to your campaign?

I find it fascinating that with all the Republicans organizing their campaigns for their 2016 presidential runs, I am not aware of one black person who is part of the inner circle of any of the campaigns. I am fed up with speeches about diversity that are not reflected in reality.

I am not convinced the party is ready to shift its thinking.  What a shame if the Republican Party, once again, blows a great opportunity to grow the party into a true governing majority.

Raynard Jackson is president & CEO of Raynard Jackson & Associates, LLC., a Washington, D.C.-based public relations/government affairs firm.