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From Krispy Kreme to SunChips, companies roll out total solar eclipse promotions

The Associated Press | 4/4/2024, 6 p.m.
More and more businesses are taking advantage of the total solar eclipse set to dim skies across North America on …

NEW YORK

More and more businesses are taking advantage of the total solar

eclipse set to dim skies across North America on Monday, April 8.

In the snacks department alone, Krispy Kreme is teaming up with

Oreo to sell a limited-edition doughnut-cookie creation. Sonic Drive-

In is selling a “Blackout Slush Float.” And Frito-Lay’s SunChips has

unveiled a new flavor that will only be available during the celestial

event’s nearly 4 and a half minutes of totality.

MoonPie also kicked off a “Sun vs. Moon” smackdown-themed

campaign as the chocolate-snack maker promotes its “eclipse survival

kit,” made up of four mini MoonPies and two pairs of eclipse

glasses.

Meanwhile, airlines like Southwest and Delta have advertised

eclipse-viewing flight paths. Beyond promotions from big-name brands,

small businesses along the 115 mile (185 kilometer)-wide prime path

are leading the charge to meet the incoming tourist demand.

Some towns and local vendors have been anticipating the celestial

event and its huge crowds for years. There are oodles of special eclipse

safety glasses for sale, along with T-shirts emblazoned with clever

slogans and more astronomical souvenirs. Other offerings include

eclipse-themed beer, specialty dining packages and watch parties at

amusement parks, wineries and zoos.

In 2017, the last time the U.S. saw a big slice of a total solar

eclipse, scores of companies tapped into the action — including

Krispy Kreme.

The Charlotte, N.C.-based company previously rolled out limitededition

chocolate glazed doughnuts for the 2017 eclipse, and those

treats have made a few returns since. But that might not be the case

for this year’s “Total Solar Eclipse Doughnut.” The Krispy Kreme-

Oreo combo is set to be available from Friday through Monday,

according to an announcement from the chain this week.