From Krispy Kreme to SunChips, companies roll out total solar eclipse promotions
The Associated Press | 4/4/2024, 6 p.m.
NEW YORK
More and more businesses are taking advantage of the total solar
eclipse set to dim skies across North America on Monday, April 8.
In the snacks department alone, Krispy Kreme is teaming up with
Oreo to sell a limited-edition doughnut-cookie creation. Sonic Drive-
In is selling a “Blackout Slush Float.” And Frito-Lay’s SunChips has
unveiled a new flavor that will only be available during the celestial
event’s nearly 4 and a half minutes of totality.
MoonPie also kicked off a “Sun vs. Moon” smackdown-themed
campaign as the chocolate-snack maker promotes its “eclipse survival
kit,” made up of four mini MoonPies and two pairs of eclipse
glasses.
Meanwhile, airlines like Southwest and Delta have advertised
eclipse-viewing flight paths. Beyond promotions from big-name brands,
small businesses along the 115 mile (185 kilometer)-wide prime path
are leading the charge to meet the incoming tourist demand.
Some towns and local vendors have been anticipating the celestial
event and its huge crowds for years. There are oodles of special eclipse
safety glasses for sale, along with T-shirts emblazoned with clever
slogans and more astronomical souvenirs. Other offerings include
eclipse-themed beer, specialty dining packages and watch parties at
amusement parks, wineries and zoos.
In 2017, the last time the U.S. saw a big slice of a total solar
eclipse, scores of companies tapped into the action — including
Krispy Kreme.
The Charlotte, N.C.-based company previously rolled out limitededition
chocolate glazed doughnuts for the 2017 eclipse, and those
treats have made a few returns since. But that might not be the case
for this year’s “Total Solar Eclipse Doughnut.” The Krispy Kreme-
Oreo combo is set to be available from Friday through Monday,
according to an announcement from the chain this week.