The Elegba Folklore Society will host its annual Capital City Kwanzaa Festival on Dec. 28, offering a daylong celebration of African American culture and heritage.

The festival, taking place from 1 to 7 p.m. at the Greater Richmond Convention Center, will feature performances, an African market, children’s activities, ongoing workshops and a keynote address by Dr. Gina Paige, co-founder of African Ancestry.

Now in its 34th year, the event is one of the largest Kwanzaa celebrations on the East Coast and will highlight the holiday’s principles of unity, self-determination and collective responsibility. The festival’s theme is “Knowledge of Self.”

“Knowledge of the African origin stories of African Americans, and the world, and knowledge of the legacies that support the power of identity can create a strengthening cultural affinity by offering a foundational reference for thinking and well-being,” said Elegba Folklore Society’s Artistic Director Janine Yvette Bell.

Performers include singer Kia Bennett and the Burning Fire Reggae Band, known for their high-energy performances. The Elegba Folklore Society’s musicians and dancers will also take the stage, presenting interpretations of African traditions.

Paige’s keynote address will explore the importance of tracing and celebrating African ancestry. African Ancestry, the company she co-founded in 2003, helps individuals of African descent discover their ancestral roots using DNA testing. Unlike other genetic testing companies, African Ancestry focuses solely on African lineages, connecting participants to specific countries and ethnic groups within Africa.

The event takes place on Ujima, the third day of Kwanzaa, which emphasizes collective work and responsibility. In keeping with the theme of Ujima, the festival will celebrate shared heritage through its various cultural activities. Created by Maulana Karenga in 1966, Kwanzaa is celebrated by an estimated 28 million people annually.

Tickets are $6 for general admission, $5 for students and seniors, with free entry for children under 12. Group rates are available for advance purchases.

The festival will include an ancestral libation ceremony, cultural performances and a Q&A session with Dr. Paige, who has helped numerous people strengthen their cultural connections through African Ancestry’s services.

COVID-19 protocols will be in place, including hand sanitizing stations and encouragement of social distancing. For more information, visit efsinc.org or call (804) 644-3900.