Allianz Partners, a Germany-based financial services company, has been announced as the title sponsor of Richmond’s new riverfront amphitheater, set to open next summer. The venue, named Allianz Amphitheater at Riverfront, will span 4 acres in Downtown Richmond and is expected to host 30 shows each season, establishing itself as a prime East Coast destination for top touring artists.

The 7,500-capacity amphitheater will offer views of the Richmond skyline and the James River, positioning itself as a premier venue for outdoor entertainment. Live Nation, which is partnering with Virginia-based Red Light Ventures on the project, will bring its experience in hosting top artists and providing a high-quality experience for fans and artists. The venue plans to host 30 shows each season, according to a press release.

As part of the partnership, Live Nation will create over 300 jobs at the venue and collaborate with local vendors for food and beverage concessions, as well as backstage artist hospitality programs.

“We are excited to be part of this project, which will bring a new entertainment space to the Richmond community,” said Jeff Wright, CEO of Allianz Partners USA. “We look forward to future summers filled with live music.”

The amphitheater’s location has a long history of hosting community events, such as the Richmond Folk Festival, Friday Cheers, and concerts on Brown’s Island. The venue will feature easy access to Downtown parking, public transit, bike and scooter parking and interstates, making it a convenient destination for music fans from across the Metro Region.

In addition to generating $30.6 million in economic impact annually, the amphitheater will participate in Live Nation’s Green Nation sustainability program, according to a press release. This includes efforts to reduce single-use plastics, hire a local zero-waste team and implement sustainable sourcing, recycling and composting practices. For more information, visitallianzamphitheater.com.