¿Qué Pasa? Festival returns with a celebration of Hispanic heritage
Free Press staff report | 4/24/2025, 6 p.m.
The ¿Qué Pasa? Festival returns to Brown’s Island in Downtown Richmond on May 3, for a day of cultural celebration and community connection.
Hosted by the Virginia Hispanic Chamber of Commerce, the festival highlights the rich heritage of Virginia’s Hispanic and Latin American communities. Known for its vibrant atmosphere, the event draws thousands each year to experience music, dance, food and art from Latino cultures.
This year’s festival will feature performances by local and international artists, showcasing a wide range of musical genres, from traditional Latin beats to contemporary sounds. Attendees also can explore a variety of food vendors offering authentic Latin American dishes and sample flavors from different regions. Local Latino-owned businesses will have booths at the festival, along with artisan vendors selling handmade goods.
In addition to cultural performances and culinary experiences, the festival includes family- friendly activities such as dance workshops, games and interactive exhibits that highlight the diverse traditions of the Latino community.
The festival has grown in size over the years, setting a world record for the most piñatas displayed in one location in 2018.
Proceeds from the ¿Qué Pasa? Festival support the Virginia Hispanic Chamber and the Virginia Hispanic Foundation’s educational programs and community initiatives, reinforcing the event’s commitment to both cultural celebration and social impact. For more information visit www.quepasafestival.com.