Local hip-hop group signs deal
Jeremy M. Lazarus | 8/3/2023, 6 p.m.
A Richmond hip-hop group, Kidz At Play, is headed for bigger things.
The 11-member collective has been signed to Sony’s AWAL label, which has previously handled such success stories as Little Simz, JPEG- MAFIA and Deadmau5.
According to the group, the deal involves multiple albums, and came after the successful independent release of their first album, “Mike Tyson Jab,” that garnered 2 million streams via social media.
“We started to be like, yo, let’s take it seriously,” said Jacob Parra Mena, a director for Kidz At Play, whose members include three musicians and eight rappers.
The group plans to move to Los Angeles now that they have the backing of a label that can assist them with their next projects and secure them admission to festivals and tour bookings.
