Since she became the presumptive Democratic nominee, Kamala Harris hasn’t held a press conference or given an interview. 

The longest audience she’s given reporters was an unscheduled Q&A session that lasted a little over a minute after a Michigan rally last week. Her artful dodging hasn’t affected her popularity or poll numbers, as the race continues to narrow in battleground states. If this were two or three election cycles ago, I doubt that a candidate could’ve gotten this far, without drawing speculation from the general public and ire from political observers and reporters. Now, the media landscape has shifted and we’re not the only game in town – and politicians know it.

Instead of sit-down interviews with seasoned journalists, Harris has used her own social media platform to communicate with voters. She did have an extended chat with one person – but that was with her running mate, with whom she addressed topics such as Bruce Springsteen, Prince and tacos.

A clip from the “interview” received nearly 2 million views on X its first day.

We get it. The vice president is on a campaign sprint. She doesn’t want to stumble out of the blocks and she’s playing it safe, which appears to be working for her. But as the campaign progresses, dodging the press may not only become unsustainable — it could become a liability.

Voters need real answers, not just controlled soundbites and curated social media moments. In order to win the trust of a broader electorate, Harris will need to step out of her social media bubble and into the broader conversation.

We’re waiting.