The Richmond Symphony recently named Christopher Anderson as its new vice president of marketing and sales, effective June 17. Anderson brings 15 years of music industry and performing arts marketing experience to the role. He will lead the Symphony’s audience-building efforts, digital marketing, sales and communications strategies.

“I am honored to join the Richmond Symphony and a team dedicated to expanding audiences through the power of music,” Anderson said. “Throughout my career, I’ve been passionate about connecting audiences with the magical experience of music and performing arts.”

Most recently, Anderson served as chief marketing officer for The Washington Ballet, where he helped drive $4.6 million in annual sales through strategic initiatives.

A University of Virginia music graduate, Anderson is an alumnus of the prestigious Sphinx LEAD program that trains arts executive leaders.

“I’m excited to bring my expertise to this role, collaborate with talented individuals, and drive our marketing and sales strategies forward,” Anderson said. “My goal is to innovate, expand audience connections, and ensure our performances inspire and delight while enhancing the Symphony’s storytelling.”

The Richmond Symphony, founded in 1957, offers over 200 annual performances for around 250,000 patrons through its professional orchestra, volunteer chorus, concerts, educational programs and touring.