Community members built more than 150 Lego brick hearts in Chesterfield County on Friday, part of the toy company’s campaign to encourage people to share their creations online and help children in need.

More than 150 Lego hearts were crafted during the event at the Children’s Museum of Richmond’s Chesterfield location, where volunteers and staff assisted attendees of all ages in creating and photographing their brick constructions. 

The Build to Give initiative encourages participants to build heart shapes from Lego bricks and share photos on social media with #BuildToGive before Dec. 31. For each heart shared, the Lego Group donates to children in hospitals, care homes and vulnerable communities through its network of charity partners in 25 countries. Since launching in 2017, the campaign has reached more than 11 million children globally. 

“At this time of year when everyone is so busy preparing for the holidays, being able to pause to take a moment to create, build and reflect on the spirit of the season is so important,” said Jesus Ibanez, general manager for Lego Manufacturing Virginia. 

In September, the Lego Group announced grants to six local nonprofit organizations, including the Children’s Museum of Richmond, the Science Museum of Virginia, the Boys & Girls Clubs of Metro Richmond, SOAR365 and the YMCA of Greater Richmond. 

Construction continues on the company’s $1 billion manufacturing facility in Chesterfield, with full production expected to begin in 2027. The facility will add more than 1,760 jobs over 10 years.