Something in the Water Festival canceled
Paula Phounsavath | 1/30/2025, 6 p.m.
The Something in the Water festival will not return to Virginia Beach this April due to contract violations, as confirmed by the Virginia Beach City Council.
The city council announced Monday night that it will terminate its sponsorship contract with SITW festival organizers after they missed the five-day grace period deadline for submitting music lineups and ticket sales.
“While the city values the positive impact and visibility the Something in the Water festival has had on Virginia Beach in years past, regretfully organizers did not meet the cure notice requirements in terms of next steps,” the city council’s statement read.
SITW was set for April 26-27, but in recent months, organizers have been unclear about the festival’s logistics and planning.
The music festival, previously scheduled for October 2024, was canceled after tickets went on sale in September. Festival founder and music producer Pharrell Williams stated the event “isn’t ready yet.” In response, the city implemented a contract requiring SITW organizers to meet specific deadlines.
In November, city officials contacted the organizers for updates on the tickets and music lineup. The organizers indicated they would wait until the new year to provide those details, missing the original Dec. 31 deadline.
Last week, the city council granted a five-day grace period after seeing no progress on ticket sales or the lineup. When organizers missed the Monday deadline, city officials declared a breach of contract and moved forward with termination.
Williams founded the art and music festival in 2019, and the inaugural event generated over $24 million in revenue for Hampton Roads, with Virginia Beach seeing more than $26 million in 2023.
Due to the pandemic, the event was canceled for both 2020 and 2021. Williams then moved the concert series to Washington, D.C., in April 2022 after his cousin was shot and killed by a police officer in Virginia Beach.
The Virginia Beach City Council said it will find “alternative plans” to attract tourists for April 26-27, but remain open to working with SITW.
“We remain optimistic about future opportunities to work with the SITW team,” the statement read.