Two of Virginia’s top youth soccer organizations, the Richmond Strikers and Richmond Kickers Youth, have merged to form Richmond United, creating one of the largest youth soccer clubs in the country. The recently announced partnership unites more than 10,000 players under one banner.

“Our collaboration is a natural fit. We are stronger together — one dynamic club dedicated to elevating its players, coaches, and the community to the highest level,” said Jay Howell, Richmond United’s CEO, during an announcement attended by over 300 community members, officials and staff.

The newly formed club consolidates resources and coaching talent to create opportunities for players at all levels. Richmond United’s leadership, including Howell, Leigh Cowlishaw, the club’s director of soccer, and a board featuring representatives from both organizations, began work on Jan. 1 to focus on player development.

“Combining the expertise and sophistication of these two clubs has been years in the making,” said board chairman John Mumford. “This union is a result of their mutual respect and making player experience a top priority.”

The merger aims to strengthen ties with local schools, businesses and organizations. The new entity is expected to bring economic benefits through expanded tournaments, including the Jefferson Cup series.

Richmond United unveiled a rebrand featuring a new logo, uniforms and a color palette blending elements from both legacy clubs, at a press conference The rebranding, developed in partnership with Nike, will debut during the fall season.

“Our new branding is the perfect showcase for our new club, and a wonderful way to build excitement, particularly for our players,” Howell said.

Howell and Cowlishaw bring decades of experience to Richmond United. Howell, a former Richmond Strikers executive director, is a seasoned soccer leader and advocate for youth programs. Cowlishaw, a former Richmond Kickers coach, has led teams to five championships and built a lasting legacy in the region.

“Together, we bring more than 75 years of success, experience and expertise to youth soccer, making Richmond United the best, most experienced club in Virginia,” Cowlishaw said. “This is a pivotal step toward advancing the quality of youth soccer in our region and beyond.”