Joye B. Moore shows off one of her Joyebells Sweet Potato Pies at her production facility at Hatch Kitchen RVA in South Side. Working behind her are her sister, left, Cassandra Wheeler, director of production, and Kanesha Johnson, lead production team member.
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Joye B. Moore hits the area’s sweet spot with Joyebells Sweet Potato Pies
Joye B. Moore is a sixth-generation baker whose sweet potato pies based on an old family recipe may be making their way into countless homes throughout Metro Richmond.