Penny’s Wine Shop owners Kristen Gardner Beal and Lance Lemon stand among their carefully curated selection of natural wines in their Brook Road shop. Their online wine membership program, RichWine, is featured in a Google ad airing during the Super Bowl in the Richmond market.
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Penny’s Wine Shop to appear in local Super Bowl commercial
Before the pandemic, Lance Lemon and his business partner, Kristen Gardner Beal, had plans to open a brick and mortar wine shop. With quarantine in effect, they shifted their business model online, creating RichWine, an online service which delivers wine to consumers across the state.
