The Virginia DMV and the City of Richmond unveiled a 54-foot yellow ladder at The Diamond on Friday, July 25, using the display to show that being hit by a car at 40 mph has the same impact as falling from the top.
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Campaign uses 54-foot ladder to highlight speeding dangers
Last week, the Virginia Department of Motor Vehicles and the City of Richmond unveiled a 54-foot bright yellow ladder beside The Diamond to illustrate the force pedestrians experience when struck by a vehicle. According to the campaign, a person hit by a car going 40 mph suffers the same impact as being pushed from the top of the five-story structure.
