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Richmond native Kris Trinidad, a defensive end at Old Dominion University, makes his mark on the field as he learns the ropes of college athletics.

Richmond native Kris Trinidad, a defensive end at Old Dominion University, makes his mark on the field as he learns the ropes of college athletics.

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Money, branding redefine college sports for student-athletes

Kris Trinidad plays defensive end for Old Dominion University’s Division I football team, where he tallied 45 tackles and 5.5 sacks last season. He’s also building his brand thanks to new laws that allow student-athletes to ink endorsement deals and get paid by the university.