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‘Something in the Water’

By Nia Tariq | 5/3/2019, 6 a.m.
“Something in the Water,” the weekend music festival in Virginia Beach pioneered by that city’s own nationally known singer and ...
Sunday’s Pop-Up Church Service draws an enthusiastic crowd. Non-ticket holders were welcome at that event. Brian Ach/Getty Images for Something in the Water

Pharrell Williams’ vision, efforts bring national artists and more than 50,000 people to the Virginia Beach oceanfront for a weekend of music and fun

“Something in the Water” is the brainchild of Virginia Beach native Pharrell Williams, left, who performed Saturday under the banner “Pharrell & Friends.” Here, he is joined on stage by Snoop Dogg.

“Something in the Water” is the brainchild of Virginia Beach native Pharrell Williams, left, who performed Saturday under the banner “Pharrell & Friends.” Here, he is joined on stage by Snoop Dogg.

Tappahannock native Chris Brown gets emotional during his Sunday set.

Tappahannock native Chris Brown gets emotional during his Sunday set.

Singer SZA fires up the crowd on Saturday.

Singer SZA fires up the crowd on Saturday.

Thousands of people enjoy the entertainment on the main stage on the oceanfront at 5th Street in Virginia Beach. Tickets for the three-day festival ranged from $150 to $450. Organizers said they would refund 33 percent of the base price to purchasers after Friday’s scheduled concert was canceled because of stormy weather.

Thousands of people enjoy the entertainment on the main stage on the oceanfront at 5th Street in Virginia Beach. Tickets for the three-day festival ranged from $150 to $450. Organizers said they would refund 33 percent of the base price to purchasers after Friday’s scheduled concert was canceled because of stormy weather.

Performers announced and unannounced wowed the crowd on Sunday, including Portsmouth native Missy Elliott.

Performers announced and unannounced wowed the crowd on Sunday, including Portsmouth native Missy Elliott.

Performers announced and unannounced wowed the crowd on Sunday, including P. Diddy.

Performers announced and unannounced wowed the crowd on Sunday, including P. Diddy.

Performers announced and unannounced wowed the crowd on Sunday including Jay-Z.

Performers announced and unannounced wowed the crowd on Sunday including Jay-Z.

“Something in the Water,” the weekend music festival in Virginia Beach pioneered by that city’s own nationally known singer and songwriter Pharrell Williams, drew more than 50,000 happy people to the oceanfront for the first-of-its-kind event in Hampton Roads.

Although the festival was planned for three days, strong winds accompanied by lightning and a torrential downpour on Friday pushed the weekend’s events to Saturday and Sunday when festival-goers lined up in sun and sand for entry and tourists populated the balconies of oceanfront hotel rooms for hours on end to people watch and listen to the music.

It was “Black Coachella,” as festival attendee Alex Jackson of Washington put it.

“It’s amazing when black people come together what we can do,” Mr. Jackson said. “People can come to a concert on the ocean and vibe, too. Best weekend of my life.”

Performers ranged from the 804’s pop and R&B sensation Chris Brown, Virginia Beach’s Pusha T and Portsmouth’s Missy Elliott to Odd Future founder Tyler, the Creator and neosoul singer Jhené Aiko, who are California natives.

The set “Pharrell & Friends” closed the show on Saturday with advertised appearances by Snoop Dogg, P. Diddy, Busta Rhymes, Timbaland and Usher and a surprise performance by Jay-Z.

Sunday’s lineup brought in more unexpected guests, including SWV’s Coko Clemons and the members of Guy and Blackstreet during Teddy Riley’s new jack swing throwback performance that featured the song “Rump Shaker,” whose iconic music video set in 1990s Virginia Beach was playing in the background.

Performer Pusha T of Virginia Beach plays to the  audience.

Performer Pusha T of Virginia Beach plays to the audience.

Performer Jhené Aiko plays to the  audience.

Performer Jhené Aiko plays to the audience.

Performer Travis Scott plays to the  audience.

Performer Travis Scott plays to the audience.

Rain started pouring during Sunday’s performance by soul singer and former Gap Band front man Charlie Wilson. But, later, fans were provided an unforeseen reward for their wait when Petersburg’s Trey Songz emerged for a duet with Mr. Brown, a native of Tappahannock.

Although centered around music, “Something in the Water” also paid homage to the local community and small businesses. Through various partnerships, the festival facilitated a pitch competition for local start-ups, the opening of an elementary school community garden, the collection of canned goods for donation and more.

Inclusivity was embraced during several performances through the help of American Sign Language interpreters on stage. And a cleanup day was held Monday by local volunteers.

“I think this is really great for the community because it brings people out and it boosts up the economy by bringing money in. I definitely commend (Pharrell) on doing this,” said Shavanda Rountree of North Carolina. She and her kindergarten-age son, Bréon, attended Sunday afternoon’s Pop-Up Church Service on the beachfront. The event was one of a few opportunities during the festival for non-ticket holders to participate.

“It’s been a great time just being here and seeing all these people,” Ms. Rountree said. She said when her son gets older, it will be important for him to remember certain experiences, with the pop-up service being a good example.